New ways of displaying products are popular in hypercompetitive eCommerce. It’s a great way to let your customers design their products. You can also provide real-time, photorealistic visualizations to help them visualize the final product.
A new technology, the 3D product configurator, is changing how brands present their products online.
We’ll show you how to determine which 3D product configuration you need and what features to look out for before making your decision.
What Is A 3D Product Configurator?
A product configurator lets customers personalize or customize products with specific options. One is a tool that allows you to customize the products by selecting the right colors and textures or inputting text.
Some product configurators may be flat or even two-dimensional. They are images that can be switched out depending on your chosen options. But, advanced configurators produce three-dimensional renderings, which can be customized to include features that alter as the customer adds different specifications.
3d Product Configurators Offer Many Advantages
3D product configurators improve add-to-cart and purchase rates, making it easier for customers to visualize the final product. You will be amazed at the advanced features of 3D visual configuration tools, which include:
- Rotate the product in each direction
- Zoom in and zoom out on different parts of the product
- You can replace your 2D photography with 3D photorealistic renderings.
- In real time, show the user your selections on the 3-D model
- There is no mystery about the final product.
What Kind Of 3D Product Configurator Does You Need?
You need a product configurator that is solid if you are to enjoy the competitive advantages of personalization and customization.
A 3D product configurator will make shopping more enjoyable by creating an unforgettable experience.
Only some product configurators will be created equal, and only some businesses will require the same capabilities. There are three main types of product configurators. There are 2D and 3D versions available for all three.
Customization-Oriented Configurators: These are typically simpler and less complicated, though they can be extremely complex. The options will be provided, and valid configurations will be provided. You give your customer the ability to choose from these options. Customization-oriented configurators are great for most businesses that offer color, pattern, texture, and material choices.
Personalization-Oriented Configurators: The interface can be customized with more powerful configurators that can process user-generated content. This can include text, images, or other details.
Parametric Configurators: These configurators let users enter parameters such as apparel measurements. These configurators are usually found on sites that sell made-to-order products.
What Every 3d Product Configurator Needs?
Good 3D product configurators share a few key features. You should ensure that you know what you’re getting before you subscribe.
1. Photorealistic 3d Product Visualization
It is well-known that product visualization improves conversion rates by as much as 50%.
Although many configurators use photos of actual products, others use 3D technology to visualize custom products. You can examine these products to see how realistic they are. The more realistic it looks, the more your customers will feel confident about the final product.
2. Complex Business Rules
It’s great to be able to customize, but it can quickly get out of control when your customers request combinations that aren’t possible or practical.
This is solved by the ability to set up rule-based combinations. It will help speed up sales and eliminate any potential snags.
3. Universal Compatibility
Universal compatibility means the integration can be used with any platform. It will work with any platform.
4. Dynamic Pricing
You can upsell your customers by offering customization and personalization options. This will increase product margins. With dynamic pricing, ensure your configurator makes this process as easy as possible.
5. Multi-Device Accessibility
Did you know that 50% of internet browsers use their smartphones to visit your site? Your product configurator should also be compatible with mobile, tablet, and any other device that customers might use. Your site must work on all devices. If it doesn’t, customers will abandon your site and never return.