Websites may be beautiful. Some of the most remarkable websites are works of art. Most of the most appealing websites are clean, simple, and easy to navigate.
But, a website’s success is not determined by its exterior. This is why you should look into the data and analytics.
When judging your website’s success, data and analytics are the most important. How to measure website success, what metrics should be checked? Let’s have a look.
1) Number Of Visitors (And Their Source)
The number of people visiting your site each month is one key indicator. You should always encourage people to visit your website.
Be aware of traffic spikes and sudden decreases. You will want to understand the source of the large increase in traffic. If there is a significant drop in visitors to your site, you must find out the reason as quickly as possible.
2) Bounce Rate
Google defines a bounce rate as “The percentage of visitors that visit only one page before leaving a site.”
It could also include visitors who are:
- You can leave your website by clicking on an external link from the web page
- Use the browser’s back button
- Enter another URL in the web browser
- Close the browser window/tab
- Avoid interacting with the website for long periods. Instead, take a “session-timeout”
You must understand whether your visitors are coming back to your site again and again, or are they leaving.
Did you make a recent site update that may have led to a higher bounce rate? You can fix the problem by contacting us.
You can take a look at which sources are sending visitors the most often and identify the ones that have the highest bounce rates. You can make improvements to the data and concentrate on traffic sources that deliver quality traffic.
3) Average Time Per Page
Is it enough time for your visitors to stay on your pages? Is it enough time to convey your message?
Maybe you have instructional videos on your website and your goal is to get your visitors to watch them. Is it possible that your visitors are spending enough time on the page to watch videos that average around four minutes?
Analyzing your bounce rate is similar to looking at the sources that are sending you the highest quality visitors who spend enough time on pages.
4) Cta Click-Through Rate
Every website must include calls-to-action (CTAs). It is important to direct visitors to the next action you want (e.g. download now, view more, or add to cart). Make sure your CTAs get clicked if your visitors aren’t taking the next step towards becoming customers.
CTAs provide a great opportunity for A/B testing. You can adjust the text, size, design, and placement to find out what’s driving users to click through.
5) Conversion Rate
This may be the metric you are most familiar with. But, there are many other types of conversion rates.
Site-wide conversion rate measures the overall performance of the entire site. This should normally be plus 1%. However, sites with good performance can convert site-wide at 2% and higher.
Conversion rates can also be found on landing pages. These conversion rates vary from 20% to 40% depending on the page. They are higher because they are collecting visitors with specific objectives.
6) Goal Progress
Before starting any project, you must ask “What are the objectives?” You should also track your progress toward these goals. All goals should be specific, and measurable, realistic, achievable, and timely.
Your website’s success depends on more than its appearance from the outside. An in-depth analysis of the data and analytics is necessary to measure its success.
You have access to tons of information and resources. Don’t waste more time. You can start digging into these analytics right away!