Header tags are crucial SEO elements in the HTML language used to introduce content titles on the web page. Headings are categorized into six levels ranging from H1 – H6 in a hierarchy. H1 is the document’s main title followed by others with H6 as the last. However, the header tags rarely go beyond H4.
Importance of header tags
Header tags help to understand text structure in a better way. It helps to rank in a couple of ways.
- It serves for classification because Google expects them to understand the content and offer a meaning. A good structure helps crawlers match your content to target search queries.
- It indirectly helps in page ranking because the user experience is enhanced as content is presented in an orderly way. Users easily find what they need and stay on the web page for a long time thus lessening the bounce rate.
So, it becomes essential to use headings correctly. Use relevant and right keywords in the heading!
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Best header tag optimization practice
Header tag is crucial in SEO, so you need to implement it correctly.
Create a good structure with headings
Header tags offer context and structure to your article. Every header must give readers an idea of what information they can obtain from the following paragraph. For example, compare the article to a fiction book – The header tags will appear like –
- H1 introduces the topic of the article just like a title that conveys what the book holds.
- H2 describes the main topics covered in article sections similar to book chapters.
- H3 to H6 are extra subheadings within each section similar to book chapters split into several sub-topics.
Break a text with header tags for better readability
The majority of internet users only scan the articles instead of reading them word-to-word. So, a scannable article is a readable and readable article that performs great on search engines. Readers scan the article and can stick around and read it rather than bouncing back. Nevertheless, they will possibly share it online with their friends. Social signals are not a direct ranking factor but sharing allows earning natural backlinks, which is the important ranking factor.
Add keywords in the header tags
Backlinks from high domain sites can impact your SEO because Google appreciates authoritative sites as it expects to gain your page framework from them. Therefore, it is great to include keywords in the header tags. Remember to be shrewd and not spammy. The page must be readable and keywords need to flow naturally. Design for users and tweak for Google without compromising user experience.
Featured snippets optimization helps in a couple of ways. Optimize header tag for long-tail voice search keywords. Answer the query directly using text inside <p> paragraph tags. Use small headings subsequently to outline numbers and bullet lists featuring the snippet results.
Use only a single H1
Google has stated that using several H1s is not an issue. Nevertheless, it is not a best SEO practice because H1s are big and appear like titles to screen readers. Including multiple H1s makes the page look uncontrollable.
Keep header tags consistent
Maintain headers tag consistency for better user experience as a small detail can impact the UX. If you use a small case format, then stick to it across every page. Keep headings on the short side or a mini title for the following text section. Header tags and title tags must be of the same length i.e. less than 70 characters.
Make header tags interesting
Before publishing ensure that the header tags are not bland. Create compelling header tags for encouraging readers to read and not just scan. Users notice the H1s and determine whether to scroll down or not. So, write a remarkable H1 tag that resolves the reader’s search intent and they stick to reading the entire article.
Never ignore SEO tasks even if their impact is small. Carefully use the header tags as your efforts and time will never be a waste!